The Digital Marketing industry has grown to exceed the users that view Television or Newspapers. The recent Statistics in 2017 help us demonstrate the same.
With cheaper internet plans, smartphones, and 4G evolution in India, companies now need to create marketing strategies outside of Media ( televisions and newspapers), Local Marketing ( hoardings, rickshaws, flyers) to promote their products and/or brand their name in the market. Henceforth the need for Digital marketing.
We will be discussing how Social Media so mainly Facebook, Twitter, Linkedin, YouTube, and Instagram are the most powerful mechanisms for Promoting a company's products and creating visibility for your brand amongst the viewers.
Let's first discuss why Facebook Marketing can work and create viral videos and visibility across its user communities.
Facebook has a lot of great functionalities like “like”, “share”, comments,s and others which help publicize all the activities one user is doing to their entire club of friends.
Putting up a video with a great message instantly starts getting 1k users in less than 15 mins and this is the strength of social media marketing.
Moreover, Facebook lets you add and become a member of different groups. So once a targeted audience is identified; we can also put filters to only search those groups or individuals.
For eg: If I want to find all the people who have liked Digital Marketing in a specific location say “Ahmedabad”; here’s how we can do it.
Social Media Marketing through Facebook, Twitter, Youtube, and Instagram can be done in 3 ways:
1)Content/video/infographics posting and publishing across different groups
2)Sponsored Ads with a targeted audience
3)Reverse Marketing
Let's quickly review the above in brief:
1)Promotion of a product/advertisement/message can be done by writing some content that is useful to the user, creating videos through which again the message or promotion is visible to the audience and the audience can relate to it, and or infographics which are visuals with little text that again help convey the same. The important point to remember is that it's not about advertisements but it's more about connecting with the end user.
2)Sponsored Ads with Targeted Audience: Sponsored Ads are paid and are the highest revenue generation for all social media platforms. You might have come across this kind of ad as per the screenshot below. This ad, in particular, is targeted to the audience that are buyers of Samsung mobiles or buyers of smartphones in general across a particular location
3)Reverse Marketing – this is an excellent functionality that will result in better lead generation than the above since it tracks the user's search history and then repeats displaying the same in different ways once the user is online again. For eg: If you have recently searched for a Flight ticket from Ahmedabad to Goa; and still have not decided to book tickets. The next time you re-login to any of the search engines or social media sites the comparison of rates and travel fares keeps on getting displayed. This basically is reverse marketing. SEO is one of the most important aspects of digital marketing. The SEO training course will teach you how to rank higher in search engines and how to make your website more visible.
I hope by the end of this blog you all have a fair understanding of how social media marketing is important to your brand/service or advertise your products. Till the above concepts are not executed practically it might not give you a complete idea.
Contact Us for Digital Marketing Training in India!
Now that you know the importance of social media in digital marketing, it is best to enroll in a reputable institute to learn the essentials before starting your job search in the field. At TOPS Technologies, we can help you understand the concept of digital marketing and get hands-on practical exposure to make sure you know how to implement them practically.
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Author Bio:
Niral Modi works as a Chief Executive Officer at TOPS Technologies Pvt, which is an Education company with an estimated 303 employees; and was founded in 2008. They are part of the Executive team within the C-Suite Department, and their management level is C-Level. Niral is currently based in Chicago, United States.
TOPS Technologies is the Most Trusted digital marketing institute in ahmedabad, offering SEO, social media marketing, content marketing, PPC, and many more through Live Project Training. Having tie-ups with 3000+ IT software development companies, we provide a 100% Job Guarantee in Software Development Courses. We are known for our training courses in PHP, Python, Java, Android & iOS, AspdotNet, C & C++, Angular Courses, IoT, Software Testing, CCNA, Cloud Computing, Ethical Hacking, Hardware Networking, Cyber Security Training, Digital Marketing, and SEO. We also teach Laravel, Nodejs, Unity 3D Game Development, Machine Learning with Python, Data Science, and Linux server training!"
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